Got customers asking questions? We handle the conversation and turn it into bookings.
Fully managedcustomer operations — we set up, handle, and optimise your system, so you don't have to.
Your customers get instant replies. You get bookings.
Customer conversations break down when every channel runs separately.
Scattered inboxes, slow replies, manual booking coordination, and unclear ownership all make it harder to convert interest into revenue.
Missed enquiries
Messages get buried or answered too late.
Scattered conversations
WhatsApp, Instagram, and Telegram are managed in separate places.
Manual booking friction
Staff spend too much time coordinating appointments.
No clear handoff
Complex cases are not routed cleanly to the right person.
From first message to tracked action
Watch the system handle a real inbound enquiry - no human needed until the booking is confirmed.
Aisyah Rahman
Tue 10:00 AM - Laser Skin RejuvenationAisyah Rahman
Tue 10:00 AM - Laser Skin RejuvenationOne operating layer for every inbound conversation.
Messages enter one system, AI handles routine questions, scheduling is offered when relevant, and your team takes over when the situation needs human judgement.
Capture
Every inbound message across WhatsApp, Instagram, and Telegram lands in one place, tagged and ready.
Automate
AI replies instantly using your knowledge base. Books slots. Clarifies intent. No human needed.
Convert
Resolved by AI or routed to the right person with full context. Every time.
Built to run customer conversations end-to-end.
AI-assisted replies
Respond instantly to routine customer questions.
Human handoff
Escalate the conversations that need judgement, care, or follow-up.
Scheduling workflows
Move customers from enquiry to booked appointment with less friction.
Tracked conversations
Keep every interaction visible, organized, and accountable.
Not a chatbot. Beyond a CRM. An operating layer.
Understands intent, decides, executes.
A chatbot answers messages. Runbook understands intent, decides what should happen next, and executes the workflow.
Runs the inbound operation — not just stores it.
A CRM stores records. Runbook is the layer that actually runs the inbound operation across channels, replies, bookings, and follow-up.
Manages the full conversation, not only the calendar.
Scheduling is one part of the system, not the whole product. The value is that the conversation gets managed from first message to clear outcome.
Built for businesses that depend on inbound conversations.
For Aesthetic Clinics
Handle enquiries and convert into bookings
For Salons & Beauty
Manage high message volume and bookings
For Fitness Coaches & PT
Qualify leads and convert them into booked sessions
For Home Services
Assign jobs, schedule technicians, and manage routes
Plans built around how much customer operations you want the system to run
Clear monthly pricing, predictable usage, and one plan built specifically for teams that want scheduling and workflow execution included.
AI Inbox
AI-assisted inbox for small teams starting with automated responses.
- 1 channel
- AI replies (basic)
- Limited Knowledge Base
- Task inbox
- Basic escalation (no summary)
- Guided setup (we help you configure)
- Basic onboarding guidance
- No ongoing optimisation
- Email support
AI Handles Conversations
AI runs the conversation flow and reduces manual workload.
- Multi-channel support
- AI replies
- Knowledge base (with one-time setup)
- Task system
- Escalation with AI summary
- Scheduling (basic)
- Guided setup (we help you configure)
- Initial workflow & KB setup
- Monthly check-in / optimisation
- Priority support
AI Operations System
Full AI-powered customer operations system with control, visibility, and continuous improvement.
- Multi-channel support
- AI replies
- Knowledge base (continuous optimization & support)
- Advanced scheduling (reschedule, edit, cancel)
- Escalation with AI summary and insights
- AI decision control (policies, thresholds)
- AI audit trail (trace decisions and actions)
- Learning loop (improve AI from real conversations)
- Done-for-you setup
- Continuous optimisation of workflows & AI
- Knowledge base maintenance
- Dedicated support / fast response
- We monitor and improve performance
Common questions, plainly answered.
What channels does Runbook support?
Is this only for aesthetic clinics?
Does AI replace my staff?
Does onboarding cost extra?
Do I need to understand AI or technical setup?
Ready to see how Runbook would work for your business?
We'll walk you through the workflow, show how enquiries move from message to action, and help you evaluate the best starting setup.