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Pricing

Choose the AI, CRM, and booking operations level that fits your team.

Start with one channel, then scale into managed customer operations with booking support, handoff workflows, audit, and continuous optimisation.

COC combines AI assistance, customer records, booking enquiry workflows, and managed service in one customer operations system.

AI Inbox

S$39

/month

billed annually

Starter

S$79/month billed monthly

Best for small teams that want one customer channel, basic AI help, and a simple task inbox.

AI-assisted replies
Basic knowledge base

CRM

1 customer channel
Basic customer conversation history
Task inbox

Booking

Not included

Managed Service

Guided setup
Email support

Start with one channel, basic AI assistance, and simple customer task tracking.

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Clear AI usage pricing, no opaque billing logic

Transparent AI usage billing with included credits, flexible top-ups, and predictable alerts.

No per-message fees. Only pay for actual AI usage.

Included AI usage

AI usage is included according to each plan allowance:

- AI Inbox includes basic AI assistance for one customer channel
- AI Operations includes 5x AI usage
- AI Operations System includes 20x AI usage

Auto top-up

When AI usage runs low, credits can be topped up automatically so the system continues running without interruption.

Alerts before surprises

Usage alerts are sent as you approach your limit so billing stays transparent and predictable.

Billing snapshot

Base plan

You pay a fixed monthly plan price based on the level of AI operations and operational control your team needs.

AI usage

AI usage is billed based on consumption, not message count. Top-ups are applied as needed.

Safe by default

Auto top-up can stay enabled with alerts, so AI operations do not stop in the middle of live customer demand.

Why this is different

Built to run customer operations, not just store or answer messages

That distinction matters because small businesses do not need more software to monitor. They need a system that actually executes the work.

Not a chatbot

A chatbot answers messages. Runbook understands intent, decides what should happen next, and executes the workflow.

Not a CRM

A CRM stores records. Runbook is the layer that actually runs the inbound operation across channels, replies, bookings, and follow-up.

Not just a booking tool

Scheduling is one part of the system, not the whole product. The value is that the conversation gets managed from first message to clear outcome.

FAQ

Pricing questions teams ask before rollout.

AI usage is based on actual system activity, including AI responses, knowledge retrieval, and summarization. Usage varies depending on conversation complexity and context.

When usage runs low, you'll receive alerts, you can manually top up credits, or enable auto top-up to keep the system running. If no credits remain, AI actions pause until usage is added.

Yes. Auto top-up is optional. If disabled, AI usage stops when credits are exhausted, and your team can continue handling conversations manually.

No. There are no per-message fees. You only pay for actual AI usage based on consumption.

When AI cannot confidently handle a conversation, it escalates to your team and a task is created. Pro and above include an AI-generated summary, so nothing is missed.

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See which plan fits your customer operations today

We’ll walk through your current message flow, volume, and scheduling needs, then recommend the cleanest plan for your team.

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