Pricing
Pricing for a system that runs customer operations
Runbook handles inbound messages, understands intent, executes workflows, and involves your team only when needed.
This replaces manual replying, tool-switching, booking coordination, and repetitive follow-up with one operating system for customer conversations.
AI Inbox
S$89
/month
Starter
15% off when billed annuallyAI-assisted inbox for small teams starting with automated responses.
- 1 channel
- AI replies (basic)
- Limited Knowledge Base
- Task inbox
- Basic escalation (no summary)
How it's managed
- Guided setup (we help you configure)
- Basic onboarding guidance
- No ongoing optimisation
- Email support
Most Popular
AI Handles Conversations
S$299
/month
Pro
20% off when billed annuallyAI runs the conversation flow and reduces manual workload.
- Multi-channel support
- AI replies
- Knowledge base (with one-time setup)
- Task system
- Escalation with AI summary
- Scheduling (basic)
How it's managed
- Guided setup (we help you configure)
- Initial workflow & KB setup
- Monthly check-in / optimisation
- Priority support
Includes $30 AI usage
Operation System
AI Operations System
S$599
/month
Advanced
20% off when billed annuallyFull AI-powered customer operations system with control, visibility, and continuous improvement.
- Multi-channel support
- AI replies
- Knowledge base (continuous optimization & support)
- Advanced scheduling (reschedule, edit, cancel)
- Task system
- Escalation with AI summary and insights
- AI decision control (policies, thresholds)
- AI audit trail (trace decisions and actions)
- Learning loop (improve AI from real conversations)
How it's managed
- Done-for-you setup
- Continuous optimisation of workflows & AI
- Knowledge base maintenance
- Dedicated support / fast response
- We monitor and improve performance
Includes $80 AI usage
AI Usage
AI usage is billed based on consumption.
Each plan includes a small amount of credits to get started. You can top up anytime — no hidden fees, full transparency.
Need a rollout plan for higher message volume or multiple business units? We can scope that with you directly.
Usage & billing
Clear AI usage pricing, no opaque billing logic
Transparent AI usage billing with included credits, flexible top-ups, and predictable alerts.
No per-message fees. Only pay for actual AI usage.
Included AI usage
Each plan includes a base amount of AI usage:
- - Pro includes $30 AI usage
- - Advanced includes $80 AI usage
- - AI usage covers responses, knowledge retrieval, and summarization
Additional usage
Top up anytime, USD1 = 1 AI Credit
Auto top-up
When AI usage runs low, credits can be topped up automatically so the system continues running without interruption.
Alerts before surprises
Usage alerts are sent as you approach your limit so billing stays transparent and predictable.
Billing snapshot
Base plan
You pay a fixed monthly plan price based on the level of AI operations and operational control your team needs.
AI usage
AI usage is billed based on consumption, not message count. Top-ups are applied as needed.
Safe by default
Auto top-up can stay enabled with alerts, so AI operations do not stop in the middle of live customer demand.
Why this is different
Built to run customer operations, not just store or answer messages
That distinction matters because small businesses do not need more software to monitor. They need a system that actually executes the work.
Not a chatbot
A chatbot answers messages. Runbook understands intent, decides what should happen next, and executes the workflow.
Not a CRM
A CRM stores records. Runbook is the layer that actually runs the inbound operation across channels, replies, bookings, and follow-up.
Not just a booking tool
Scheduling is one part of the system, not the whole product. The value is that the conversation gets managed from first message to clear outcome.
FAQ
Pricing questions teams ask before rollout.
AI usage is based on actual system activity, including AI responses, knowledge retrieval, and summarization. Usage varies depending on conversation complexity and context.
When usage runs low, you'll receive alerts, you can manually top up credits, or enable auto top-up to keep the system running. If no credits remain, AI actions pause until usage is added.
Yes. Auto top-up is optional. If disabled, AI usage stops when credits are exhausted, and your team can continue handling conversations manually.
No. There are no per-message fees. You only pay for actual AI usage based on consumption.
When AI cannot confidently handle a conversation, it escalates to your team and a task is created. Pro and above include an AI-generated summary, so nothing is missed.
Starter: not included. Pro: basic scheduling. Advanced: advanced scheduling (reschedule, edit, cancel).
Pro handles conversations with one-time setup. Advanced adds continuous optimization, audit trail, learning loop, and deeper operational control.
Book a Demo
See which plan fits your customer operations today
We’ll walk through your current message flow, volume, and scheduling needs, then recommend the cleanest plan for your team.